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Keyword : Branding

  • Does Singapore Still Need a National Airline?

    By: admintest admintest | Jul 03, 2017 | Hits: 1346

    For the first quarter of 2017, the Singapore Airlines (SIA) Group reported a loss of S$138.3 million. This performance stands in stark contrast to its performance in the financial year from 2015 to 2016, where the SIA Group reported a net profit of S$804 million, and the same quarter in 2016 where the SIA Group reported a…..

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  • Singapore Airlines’ Relevance is More than An Economic Question

    By: admintest admintest | Jun 02, 2017 | Hits: 2886

    Singapore Airlines (SIA) recently announced a surprising fourth-quarter net loss, and pledged to review and transform its business. Much of the discussion following the news has centred on what SIA must do to reclaim its market share in a climate of increasing competition, and global political and economic volatility. If SIA’s current financial woes continue,…..

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  • Political Party Branding and the Perceptions of First-Time Voters

    By: admintest admintest | Sep 05, 2016 | Hits: 2053

    From January to April 2016, I conducted research on how first-time voters in the 2015 General Election perceived political parties here. This was part of my final-year independent study module at the National University of Singapore, for which I submitted a paper titled “Party Brand Perceptions Amongst First-time Voters in Singapore”. Examining political parties as…..

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